The Ahmadiyya Muslim Association has launched an ad campaign on U.K buses in an attempt to improve the image of Islam in the country and counter Islamophobia.
"Religion is a hypothesis about the world: the hypothesis that things are the way they are, at least in part, because of supernatural entities or forces acting on the natural world. And there's no good reason to treat it any differently from any other hypothesis. Which includes pointing out its flaws and inconsistencies, asking its adherents to back it up with solid evidence, making jokes about it when it's just being silly, offering arguments and evidence for our own competing hypotheses...and trying to persuade people out of it if we think it's mistaken. It's persuasion. It's the marketplace of ideas. Why should religion get a free ride"