The idea is that these people are not ashamed to follow Jesus and speak out about their belief. George Carey puts it this way
”I’m proud of the sense of fairness and fair play that runs throughout our nation. I am proud of our tradition of tolerance and our historic commitment to welcoming the stranger.Well of course I would take issue with the “underpinning” part. I think we are all perfectly capable of fair play and tolerance without religion and probably more so. But let’s give him the benefit of the doubt and agree that the Anglican Church has some things it can be proud of.
Yet what many people don’t realise is that it is the Christian Faith that underpins these great strengths and that has enriched our nation in so many other ways”
However the thing I find bizarre about this campaign is the implicit assumption that somewhere in their theist subconscious they suspect that there is something to be ashamed of. Let’s face it; I would never feel the need to say I’m not ashamed to be an atheist. Why would I? I’m the one with a rational evidenced based worldview. But obviously, for Christian Concern the cognitive dissonance is beginning to bite. Perhaps it’s dawned on them that believing in magic sky fairies is something that a grown adult should feel ashamed of.